Top 5 Social Apps Performance in Turkey Q4 2023

In Q4 2023, Turkey's top social apps showed varied performance in terms of downloads, revenue, and active users. Here's a detailed look at the trends for TikTok, Instagram, Threads, Facebook, and X.

TikTok experienced fluctuations in its weekly revenue, peaking at approximately $265K in early October and ending the quarter at around $220K. Weekly downloads saw a high of about 432K mid-October but declined to approximately 278K by the end of December. Weekly active users showed a gradual decline from nearly 40M at the start to around 37M at the end of the quarter.

Instagram showed a mixed performance in weekly revenue, with a peak of $148K in late October and a dip to about $95K in mid-December. Weekly downloads fluctuated, reaching a high of around 383K mid-December and ending the quarter at approximately 368K. Weekly active users remained relatively stable, hovering around 36M throughout the quarter.

Threads saw a significant increase in weekly downloads, starting at about 141K in late September and peaking at around 464K by mid-December. Weekly active users also grew, rising from around 1.6M to over 3M towards the end of the quarter.

Facebook maintained steady weekly revenue, fluctuating between $8K and $10K throughout the quarter. Weekly downloads were consistent, remaining around the 160K mark. Weekly active users saw minor fluctuations, ending the quarter at approximately 32M.

X experienced a steady increase in weekly revenue, peaking at around $24K in mid-December. Weekly downloads remained relatively stable, averaging around 100K. However, weekly active users showed a slight decline from around 12M at the start to approximately 11.4M by the end of the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.